Details in The Times this morning, but the Prem rebrand is here - and it's basically that
• Renamed to 'Prem Rugby' (given the last point below, alignment with Champ Rugby would seem 100% coincidental).
• New "intense" orange logo
• A trial of playing matches on Thursday nights
• Marketing to focus on the gladiatorial, physical aspects of the game
• A push for more “big games” at top-class stadiums
• Some of which could take place in the United States
• More use of “away ends”, building on the two-match trial this season
• Employing Deloitte and The Raine Group to draw up plans to restructure the top flight (10 franchises, no relegation with the chance of expansion teams)
IMO:
No problem with the name change - it's a nothingness
No inherent problem with the logo change
Big matches in big stadia is fine (just don't do it at the end of the season when it might be a dead rubber)
Thursday night matches is designed to put me off, but not a deal breaker
Focussing on the combative aspect of the game in the midst of a law-suit around concussion is... brave, I guess. Not sure it sends the right message out there. I'm sure that there's a way to do it right though - whether they will or not remains the question.
Big matches in a foreign country is designed to put me off, but not a deal breaker
"Away fan ends" is designed to put me off, but not a deal breaker
Official death of promotion and relegation - well, that's a really good way to ruin my weekend; I'll see come September, but it's entirely possible that this afternoon will be the last Premiership match I watch.
